Table of Contents for Friday Food Follies
We’re Baaaack! Time for another edition of funny food, and the people who make it that way…
Burger King Management: “Damn the Economy! Full Steam Ahead!”
Who cares that there’s a recession looming? Burger King certainly doesn’t seem to. A recent announcement indicates they will release the world’s most expensive cheeseburger in the U.K. – A whopping (oooh, did I get a pun in there?) $170 worth of Kobe beef, foie gras and rare bleu cheese. Chelsea and Kensington, you’re the lucky test areas! As MSNBC notes, “Apparently they’re looking for high concentrations of affluent fast-foodies.” Ones who don’t mind paying a few pounds sterling for a bottle of Evian, I suppose. (Just remember: Evian spelled backwards is …)
Are they crafty? Or just crazy? Lucy Barrett of Marketing Magazine (U.K.) notes:
The idea of a burger that no one buys is not as ludicrous as it seems. Burger King will use it to promote a gap in perception between it and McDonald’s. It could lead consumers to reassess the quality of the brand.
And if you believe that, we need to talk real estate soonest.
Next, She’ll Want Her Pilot’s License
Rachael Ray, author of “30 Minute Meals” (among other great cookbooks) and food marketing maven, recently made a commercial for Dunkin’ Donuts as part of their online marketing campaign for iced coffee. Yeah, even Dunkin’ Donuts is jumping on that bandwagon, about a decade late or so. But the advertisement was quickly pulled because of a wardrobe malfunction: Ms. Ray is seen wearing a fringed, black-and-white keffiyeh that “offers symbolic support for Muslim extremism and terrorism.” You read right: Now we got the Food Network colluding with Al Quaeda! With Dunkin’ Donuts as matchmaker! What’s this world coming to?
(According to the National Post, this is a tempest stirred up by Michelle Malkin and other ultra-conservatives. Seems they’re concerned that money (or something) will be funneled through donut franchises to the Middle East in support of Hezbollah or the Army of Martyrs. Of course, they completely overlook the fact that we buy oil from over there. I mean, them fat pills are greasy, but not THAT greasy!)
But you don’t have to take this kind of censorship lying down! Jump up and run to your neighborhood Dunkin’ Donuts (yeah, you could sleepwalk there, I know) and order a dozen chocolate glazed, and buy one of their iced coffees. It’s really the bomb…
Enjoy the Heat!
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