Recent Tweets

Follow Me on Twitter

Powered by Twitter Tools

Juicy Bites

Looking for Something?


Instant Noodles: Fashion Foods Beef Pho Bo


Fashion Foods Instant Noodle Varieties

Pho Bo is Vietnamese in origin. So when I saw the brightly colored bowl of noodles on the shop shelf and it said Beef (Pho) Flavour Instant Noodles on the side, I pretty much expected it had been manufactured in Vietnam.

Silly me. This stuff came from Thailand!

Fashion Food Co., Ltd., is incorporated in Thailand and has its major manufacturing base there. Their instant noodles come in a formed plastic bowl with a tight-fitting lid, the only one I noticed on the long shelf at my favorite Asian supermarket. (All the others are paper, carboard or something else.) The bowl is sealed by colorful shrink-wrap that is imprinted with all the usual nutritional, advertising and business contact information. These wrappers are multilingual; I mean, MULTI-lingual! English, German, Polish, French, Dutch and Danish, to be exact. Why those six, I don’t know; if you know German or Dutch or Danish, you can often puzzle out the other two. I think there’s no Asian scripts involved because these bowls are for export only, to the States and to Europe.

I put the water on to boil and popped open the container. It was only a matter of slitting the plastic wrap all the way around with a paring knife, although a fingrenail would work just as well. I opened the lid and there were the flavorings: Bouillon, herbs, and light yellow oil, in three separate packets. This seems to be a standard strategy for this type of food, of course. I only picked up the Beef Pho flavor, although there were a few others on the shelf. the product line seems to run to seafood, mostly, with only one chicken and one beef that I saw.


Fashion Foods Tom Yum Talay Instant Noodles

When the water was ready I poured the seasonings on the dry noodles, splashed in the water and covered with the supplied lid. I waited about four minutes, long enough to get out the Sriracha and soy sauce and find chopsticks and a Chinese style soup spoon. (I really like that style spoon for handling noodles.) I didn’t bring out any other seasonings or herbs. Let the product speak for itself first time out, I say.

Well, I let it speak. The sauce was definitely Vietnamese in essence; I could detect star anise, ginger, cinnamon and (I think) cloves. There was a bit of sharp pepper bite, way back in the throat, not damaging but notieable. The noodles were tender and easy to handle with the sticks. I found this soup to be fairly good right up to the end. There was quite a bit of solid bits in the dregs of the broth, and they were bitter and unpleasant. However, there was a total of maybe one tablespoon left of the meal by then, so I didn’t fight it.

I saved the bowl, which isn’t quite on the level of a durable good but is better than some housewares I’ve seen used in Asia. It cleaned up easily and is probably good for several more bowls of noodles, provided I don’t try to wash it in the dishwasher or use it in the microwave; doesn’t look like it would hold up to that much thermal abuse.

In all, a passable bowl of instant noodles, one that didn’t require a lot of soy or sriracha to help it go down the pipe. I’d give this one a low B or so, and given its price of about 90 cents U.S., a fair bargain as well…

Enjoy the (Thai Viet Instant) Heat!

Technorati : , , , ,


Comments are closed.